The 6 Pitch Templates That Got Our Users on 200+ Shows

Copy-paste the exact cold email, DM, and follow-up templates podcast hosts use to land high-profile guests. Free, no signup required on this page.

Why these six templates

These are the six pitch formats that consistently win replies for independent podcast hosts: a specific-hook cold email, a peer-to-peer LinkedIn DM, a warm-intro ask, a forwardable blurb, a 5-day follow-up bump, and a 6-month re-invite. Together they cover every stage of guest outreach — first touch, warm path, nudge, and reactivation.

Built from more than 12,000 guest pitches sent by Airlist hosts, every template is short, specific, and free of salesy language. Swap the placeholders, send, and book guests faster.

What's inside

Each template includes the situation it's designed for, a tested subject line, and the full body copy with merge variables for guest name, podcast name, audience, listener count, and topic.

  • Template 1 — The Specific Hook (cold email to a busy founder)
  • Template 2 — The Peer-to-Peer DM (LinkedIn or X)
  • Template 3 — The Warm Intro Ask (email a mutual connection)
  • Template 4 — The Forwardable Blurb (paste-in copy for the introducer)
  • Template 5 — The 5-Day Follow-Up (short, human bump)
  • Template 6 — The Re-Invite (bring a past guest back at the 6-month mark)

How to use them

Open the templates page, copy any template with one click, paste it into your email or DM tool, and replace the placeholders with the guest's details. Keep the first send under 160 words, avoid attachments and tracking pixels on the first touch, and verify the email address before sending to protect your sender reputation.